Case Study: HEINEKEN USA improves media efficiency and first-party data strategy with BlueConic

Heineken creates millions of golden consumer records in one year with BlueConic

Heineken USA, a division of the global beer company, faced the challenge of building a first-party data strategy. As a CPG company prohibited from selling directly to consumers, it lacked transactional data and relied on unreliable third-party data. Heineken needed a privacy-compliant solution to gain consumer insights and reduce data risk, turning to the BlueConic customer data platform.

Using BlueConic, Heineken unified online and offline data into individual consumer profiles, creating millions of "golden records." The solution enabled multi-dimensional segmentation to improve media efficiency and provided a centralized system for consent management. BlueConic helped Heineken launch an email marketing pilot and gain new insights, resulting in improved media efficiency and the ability to safely leverage first-party data for targeted engagement.

Heineken