Case Study: Hearst boosts subscriptions and reader retention with BlueConic

Hearst drives 2.1% subscription conversions with BlueConic

Hearst Newspapers, a diversified media company, faced the challenge of finding innovative ways to retain existing subscribers and acquire new ones in the competitive digital landscape. As a long-time user of the BlueConic customer data platform, they sought to leverage it to introduce an article gifting feature that would both engage their current customer base and help them gain a competitive advantage.

Using BlueConic's Dialogues, Hearst implemented a solution where subscribers could gift articles, requiring recipients to provide an email address to access the content. This strategy proved highly successful for BlueConic's customer, resulting in an 80,000 new email addresses, a 2.1% conversion rate to paid subscriptions, and a 9% reduction in subscriber churn. The program also achieved a 50% read rate on its promotional email campaign, establishing itself as a perpetual engine for growth.

Hearst