Case Study: Hearst Achieves Up to 38% More Subscription Acquisitions with BlueConic

Hearst boosts subscription starts by up to 38% with BlueConic

Hearst Newspapers, a leading global media company, faced the challenge of balancing competing revenue and accessibility goals from its subscription, advertising, and editorial teams. They needed a data-driven approach to grow revenue without compromising access to their journalism, moving beyond legacy strategies like static paywalls that treated all users the same. To solve this, Hearst turned to BlueConic's AI-powered Next Best Action service.

BlueConic's solution used behavioral and contextual signals to determine the most relevant action for each user in real time, such as showing a paywall or a registration prompt. This implementation resulted in a 7-38% increase in subscription starts, a 5.9x increase in email captures, and a 17% reduction in paywall stop rates, successfully balancing the needs of all teams.

Hearst