Case Study: goba Sports Group achieves up to 59% higher ROAS and 24% lower CPA with BlueConic

goba Sports Group Unified Cross-Channel Data to Build New Segments & Drive Marketing Efficiency

Goba Sports Group, a global organization representing eight brands across five countries, faced fragmented customer data across its martech stack that led to wasted ad spend and an inability to resolve customer identities across online and offline channels. Seeking a profile-based CDP to unify behavioral and CRM data in real time, Goba selected BlueConic and tasked VP Growth Marketing Saugar Sainju with implementing the solution.

BlueConic’s CDP enabled Goba to build unified customer profiles in just two weeks with minimal IT support, preserve anonymous behavioral history once prospects identified themselves, and run real-time, multi-dimensional segmentation across regions. Using BlueConic to feed data into Google Data Studio and consolidate the tech stack (eliminating Tableau), Goba drove measurable improvements: U.S. CPA fell 24% and ROAS rose 59%; in Canada CPA dropped 13% and ROAS increased 55%, alongside cost savings from reduced BI tooling.

Goba

Saugar Sainju

Vice President, Growth Marketing