Case Study: goba Sports Group achieves 24% lower CPA and 59% higher ROAS with BlueConic

Goba cuts CPA by 24% and boosts ROAS 59% with BlueConic

goba Sports Group, a global organization representing multiple sports and lifestyle brands, faced the challenge of siloed customer data across its marketing technology platforms. This fragmentation wasted ad dollars and prevented a unified view of customer behavior. To understand their customers across online and offline channels, they searched for a new solution and selected the BlueConic customer data platform (CDP).

Using BlueConic, goba unified customer profiles across channels and created real-time segments for targeted marketing. This implementation led to a 24% decrease in cost per acquisition and a 59% increase in return on advertising spend. Additionally, BlueConic’s open architecture eliminated the need for a secondary business intelligence tool, further reducing costs.

Goba