Case Study: Free People boosts conversions and first-party data with BlueConic

Free People's Inspirational Path to Purchase

Free People, the retail lifestyle brand, needed a better way to translate the tactile, relational experience of in-store shopping into digital commerce. With BlueConic, it sought to move beyond standard browsing and capture the context behind customer behavior—such as fit needs, style preferences, and occasion-based intent—using BlueConic Experiences.

BlueConic helped Free People launch the Denim Finder, an interactive quiz-like experience that guided shoppers to the right denim while collecting first-party data and leads. The results were strong: 90% of users completed the quiz, 51% shared their information, conversion rates increased by 62%, and the initiative delivered a 5:1 return across sales, lead generation, and insights collected.

Free People