Case Study: Fingerspitz drives measurable client growth with BlueConic

Fingerspitz drives 1960% ROI for Pinterest SEO with BlueConic

Fingerspitz, a data-driven online marketing agency, leveraged the BlueConic customer data platform to address the challenges faced by their client, a leading kitchen manufacturer. The manufacturer struggled to create a single customer view by uniting its online and offline data and lacked the internal capability to execute personalized marketing campaigns and collect valuable first-party data.

Using BlueConic, Fingerspitz implemented a series of A/B tests and personalized experiences. This included a test that revealed asking for an email address in exchange for a kitchen book download drove 65% more orders. They also used BlueConic to prefill appointment forms, increasing completions by 11%, and to optimize cookie banners, which increased marketing opt-ins by 30% in total. Furthermore, by connecting online and offline data with BlueConic, Fingerspitz was able to directly attribute over €250,000 in revenue to a revitalized Pinterest SEO strategy, demonstrating a massive ROI for their client.

Fingerspitz