Case Study: European Bicycle Manufacturer accelerates digital transformation and boosts dealer sales with BlueConic

European Bicycle Manufacturer Accelerates Digital Transformation with BlueConic

The European Bicycle Manufacturer, one of Europe’s largest producers and retailers of premium bike brands, faced a critical challenge: 90% of revenue flowed through dealer networks that lacked the data, digital marketing skills, and inventory insights to meet local demand. COVID-19 shutdowns intensified the need to accelerate digital transformation and find new ways to collect first‑party customer data. To address this, the company partnered with BlueConic and launched a data‑driven “marketing as a service” offering for dealers powered by the BlueConic customer data platform.

Using BlueConic the manufacturer unified first‑party profiles (1 million profiles in the first seven months), built multi‑dimensional segments, and activated them across channels and a rapid DTC webshop to match buyers with local dealers. BlueConic‑powered personalization and dealer targeting convinced showrooms to increase inventory (from 2–3 to 7–8 bikes), and a limited‑edition launch sold out 100 bikes in one week; content gating via BlueConic dialogues also drove a 20% conversion to unique view ratio, growing known profiles for future BlueConic Lifecycles activation.