Case Study: Essity achieves higher ROAS and revenue with BlueConic

Essity increases ROAS 25% with BlueConic

Essity, a global market leader in hygiene and health products, faced challenges adapting its advertising strategy to evolving data privacy laws and the loss of third-party cookies. Their first-party data was siloed across disparate systems, making it difficult for their regional marketing teams to gain a comprehensive customer understanding and effectively target consumers. To address this, Essity partnered with BlueConic and used its customer data platform.

Using BlueConic, Essity consolidated its data sources into unified customer profiles and built highly targeted audience segments. These segments were activated for retargeting campaigns on platforms like Meta and Instagram, enabling personalized messaging. As a result, Essity achieved a 50% reduction in CPA, a 42% increase in online shop revenue, and a 25% increase in ROAS, all while cutting its retargeting budget by 20%.

Essity