Case Study: Essity achieves 218% more new user registrations and 42% revenue growth with BlueConic

Essity boosts new user registrations 218% with BlueConic

Essity, a global leader in hygiene and health products, faced significant challenges in adapting its marketing to third-party cookie losses and global data privacy regulations. To gain control of its first-party data for better targeting and personalization across its many brands and countries, Essity turned to the BlueConic customer data platform.

Working with BlueConic, Essity implemented a flexible global strategy with localized playbooks and pre-built "recipes" for rapid deployment of use cases. This solution enabled the roll-out of over 45 use cases across 11 countries, yielding impressive results including a 218% increase in new user registrations, a 42% increase in revenue, and a 50% reduction in cost per acquisition.

Essity