Case Study: Endeavor Business Media achieves 6.7X revenue growth with BlueConic

Endeavor Business Media boosts CTR 35% with BlueConic

Endeavor Business Media, a major B2B media company, faced the challenge of engaging over 100,000 daily unidentifiable readers across its 80+ websites to drive digital revenue. They partnered with BlueConic to leverage its customer data platform to gather behavioral data and identify these anonymous visitors, aiming to create more meaningful experiences and increase conversions.

Using BlueConic's Lifecycles feature to automate personalized reader journeys, Endeavor saw a 35% increase in overall click-through rates and a massive 50% CTR on bottom-of-funnel content. This success enabled them to launch a new product, Personif.AI, which resulted in a 6.7x increase in revenue for Endeavor Business Media.

Endeavor Business Media