Case Study: Endeavor Business Media boosts CTRs and launches a $1M+ product with BlueConic Lifecycles

Endeavor Automates Online Content Journeys and Productizes Audience Data

Endeavor Business Media, a large B2B publisher with 80+ websites and a database of over 12.4 million decision-makers, faced more than 100,000 daily unidentifiable readers and needed to deepen engagement to grow digital revenue. To turn anonymous first‑party traffic into actionable profiles, Endeavor partnered with BlueConic, using BlueConic Listeners, Dialogues, Connections and ultimately BlueConic Lifecycles to capture behavioral data and guide readers through personalized content funnels.

BlueConic helped Endeavor automate and scale personalized buyer journeys, testing editorial, lead-funnel, and path-to-purchase lifecycles against benchmarks. Over a 90‑day period, Endeavor saw a 35% increase in overall CTR versus benchmark (baseline ~10% to now 25–40%), bottom-of-funnel assets achieving ~50% CTR, and was able to productize audience insights into Personif.AI — a new client-facing product that generated a million-dollar-plus revenue stream and a 6.7X revenue increase.

Endeavor Business Media

Lindsey Griffith

Manager of Data Technology