Case Study: Electrolux achieves five-figure revenue and 80% e‑commerce conversion lift with BlueConic CDP

Electrolux Generates New Revenue with Product Price Drop

Electrolux Group, a leading global appliance company selling in more than 120 markets, faced the challenge of turning extensive web‑tracking and customer profile data into timely, revenue-driving marketing. To better leverage signals of product interest and integrate profile data for targeted outreach, Electrolux partnered with BlueConic and adopted the BlueConic CDP to unify tracking and activation across channels.

BlueConic implemented Segments and Connections to identify interested customers, used AI Workbench to match price reductions with those interests, and set up an e‑commerce API integration to trigger targeted emails when products dropped in price (typically >5%). The one‑time IT setup enabled an always‑on, marketer‑managed campaign that generated five‑figures in e‑commerce revenue in the first 30 days, drove an 80% increase in e‑commerce conversion rates, and reduced e‑commerce bounce rates by 20%.

Electrolux

Tim Nusch

Engineering Manager - Consumer Engagement