Case Study: Dennis Publishing achieves audience monetization and e-commerce growth with BlueConic

Dennis Publishing Uses BlueConic to Unlock the Power of First-Party Data and Drive Growth Across the Business

Dennis, the media publisher behind brands like Kiplinger and The Week, faced the challenge of turning fragmented first‑party data in a legacy data lake into accessible, actionable customer profiles to drive audience monetization, personalization, and new e-commerce growth. They selected BlueConic as their customer data platform (CDP) to unite online and offline data and give growth teams the speed and flexibility the data lake could not provide.

BlueConic enabled Dennis to activate unified profiles across site personalization, email, and e-commerce—suppressing irrelevant messages for subscribers, delivering targeted on‑site experiences, and prioritizing products for Autovia’s car‑buying audience. The result was more efficient website real estate, improved personalization and cross‑sell opportunities, and “big improvements in conversion,” with BlueConic helping drive new revenue streams through audience monetization.

Dennis

Pete Wootton

Chief Product & Data Officer