Case Study: Continu achieves higher brand impressions and lower CPA with BlueConic

Continu boosts brand impressions 21% with BlueConic

Continu, a Dutch recruitment agency specializing in engineering professionals, faced challenges in attracting qualified candidates and improving their placement rate. Their goal was to achieve a 20% increase in both applications and successful placements. To meet these aggressive targets, they partnered with customer data platform BlueConic to enhance their digital recruitment strategy and better leverage first-party data.

Using BlueConic, Continu built a single customer view with unified profiles and created advanced audience segments based on job function and interests. These segments were activated across programmatic channels via dynamic ads, enabling highly personalized targeting. The solution resulted in a 21% increase in brand impressions and a 44% decrease in view-through cost per acquisition. The campaign's success earned Continu the 2023 VIA Programmatic Award for Most Effective Campaign.

Continu