Case Study: Colgate-Palmolive doubles conversion rates with BlueConic

Colgate-Palmolive - Customer Case Study

Colgate-Palmolive’s Hill’s Pet Nutrition division, represented by Digital Data Analyst Nikki Johnson, needed a better way to deliver personalized content, track unknown users, and send real-time emails. They turned to BlueConic and its customer data platform to support their digital strategy and improve how they engaged visitors across their web properties.

With BlueConic, Colgate-Palmolive used lightboxes, web personalization, and anonymous profile collection to power media campaigns and onsite experiences. The results were strong: conversion rates doubled, 75 million anonymous records were collected, and new records were being added at a rate of 50,000 to 3.5 million per market each month. BlueConic also cut time to market dramatically, reducing deployment from months to just days.

Colgate-Palmolive

Nikki Johnson

Digital Data Analyst