Case Study: Carnegie Communications achieves accelerated client digital transformation and major conversion lifts with BlueConic

Carnegie scales personalized marketing program with proven results

Carnegie Communications, a leader in higher-education marketing and enrollment strategy, faced clients struggling to deliver personalized web experiences, identify “stealth applicants,” and scale campaigns with limited resources. To address this, Carnegie Communications partnered with BlueConic and built its Clarity™ service on BlueConic’s customer data platform to capture behavioral signals and augment static CRM records for better prospect recognition.

Using BlueConic, Carnegie Communications deployed Listeners to collect real-time on-site behavior, merged that data into unified profiles, used BlueConic Dialogues for personalized on-site experiences, and pushed insights into BigQuery for client dashboards. The BlueConic-powered solution delivered measurable impact—an Ohio university saw conversion lifts of 112.5% and 362.5% from two personalization initiatives—while avoiding rip-and-replace, speeding time-to-value, and proving ROI.

Carnegie Communications

Erica Greany

Vice President