Case Study: Carnegie achieves personalized, data-driven enrollment growth with BlueConic

Carnegie Leverages BlueConic to Accelerate Digital Transformation for Their Clients

Cargenie is a long-established higher-education marketing and enrollment strategy firm that partners with colleges and universities to drive student recruitment. Facing fierce competition for attention and conversion, their clients struggled with delivering differentiated, personalized experiences to a mix of known and unknown visitors (including “stealth applicants”) and could not reliably recognize prospects across devices or leverage past data—while marketing teams often had limited resources. As a Solution Partner, Cargenie leverages BlueConic, a pure-play CDP, to address these needs.

Cargenie built Clarity, a marketing-attribution and web-personalization service powered by BlueConic, using BlueConic Listeners to collect behavioral data, merge it with CRM records into rich profiles, deploy BlueConic Dialogues for on-site personalization, and push insights into BigQuery for dashboards and ROI measurement. The BlueConic-based solution enabled real-time, scalable personalization without rip-and-replace integrations and delivered measurable gains—an Ohio university saw conversion lifts of 112.5% and 362.5% from two on-site personalization initiatives—demonstrating improved conversion, efficiency, and time-to-value.

Cargenie

Erica Greany

Vice President