Case Study: Carnegie achieves major conversion lift with BlueConic

Carnegie boosts conversion rates by 112.5% and 362.5% with BlueConic

Carnegie, a higher education marketing and enrollment strategy firm, faced the challenge of helping its university clients provide personalized on-site experiences to a wide variety of prospective students. Their clients struggled to recognize and engage both known and unknown visitors, including "stealth applicants," and lacked the resources to address these issues at scale. To solve this, Carnegie turned to the vendor BlueConic and its customer data platform to build a new service called Clarity.

Using BlueConic, Carnegie implemented a solution that dynamically collected behavioral data from site visitors and merged it with existing CRM data to create rich customer profiles. This enabled on-site personalization at scale through BlueConic Dialogues, delivering tailored content to prospects. The solution provided measurable results, with one university client seeing conversion rate increases of 112.5% and 362.5% from two personalization initiatives. BlueConic allowed Carnegie to dramatically improve ROI and time to value for their clients without requiring them to replace legacy technologies.

Carnegie