Case Study: Capital City Press boosts subscriptions and incremental revenue with BlueConic

Capital City Press drives $3,500/month in incremental revenue with BlueConic

Capital City Press, the largest news organization in Louisiana operating NOLA.com and The Advocate, faced the challenge of balancing subscriber acquisition and retention. They needed to find timely and relevant ways to engage readers to drive paid digital subscriptions. To address this, they partnered with their customer data platform vendor, BlueConic, to better leverage their first-party data.

Using BlueConic, the company unified first-party data to create individual customer profiles and dynamic segments. This allowed them to personalize and orchestrate cross-channel touchpoints, including targeted desktop push notifications for non-subscribers. This solution, implemented with push notification vendor Pushly, generated incremental revenue of approximately $3,500 per month from new subscriptions and created significant operational efficiencies for their marketing campaigns.

Capital City Press