Case Study: Brief Media achieves increased subscription revenue and reduced churn with BlueConic

Brief Media Increases Subscription Revenue & Reduces Churn

Brief Media, a publisher managing subscription-driven titles and a mobile app, faced fragmented first‑party data across multiple platforms that made it hard to drive renewals and revenue. They turned to BlueConic’s customer data platform to unify publication, behavioral, and marketing engagement data into a single view of each person.

Using BlueConic, Brief Media built unified, person‑level profiles and rich audience segments based on attributes and behaviors, then delivered personalized offers and renewal calls‑to‑action. The BlueConic implementation led to measurable gains—higher subscription revenue and reduced churn—by enabling targeted, data‑driven retention and upsell campaigns.

Brief Media

Kyle Smith

Digital Strategy Manager