Case Study: Boston Globe Media grows subscribers with BlueConic

Boston Globe Media boosts subscription engagement 70% with BlueConic

Boston Globe Media (BGM) faced the challenge of improving its understanding of millions of anonymous readers across its digital properties to deliver personalized experiences and synchronize customer data across its marketing systems. To convert readers from anonymous to identified and grow its base of premium subscribers, BGM partnered with vendor BlueConic and implemented its customer data platform.

Using BlueConic's profile merging functionality, BGM was able to recognize individuals across channels and combine their activities into a single profile. This allowed for the delivery of personalized content recommendations and tailored marketing messages. As a result, BlueConic helped BGM double its number of identified readers, achieve a 70% increase in engagement on subscription offers, and realize a 4x growth in prospects reaching subscription pages.

Boston Globe Media