Case Study: AFC Ajax boosts fan loyalty and ticket sales with BlueConic

BlueConic realizes loyal fans and more profit

AFC Ajax, the storied Dutch soccer club, needed to turn its large offline database of season- and club-ticket holders into actionable, personalized digital experiences across web, apps and social channels. To support its Fan Relationship Management (FRM) strategy, AFC Ajax deployed the BlueConic customer data platform to build unified fan profiles and enable relevant, real‑time dialogues.

BlueConic brought together Ajax’s online behavior and known customer data, identifying ticket holders in real time and powering personalized email, app, site and location-aware messages; the campaign lift was clear — a 30% increase in Champions League ticket turnover in one month and a 417% higher campaign return versus the prior year — along with stronger fan profiles, improved loyalty and substantially higher online sales and social engagement.

AFC Ajax

Mark van Leest

Media Manager