Case Study: Belgian Cycling Factory accelerates digital transformation and boosts dealer & DTC sales with BlueConic

Belgian Cycling Factory Accelerates Digital Transformation with BlueConic

Belgian Cycling Factory, Belgium’s largest cycling company, faced a major challenge when 90% of sales flowed through dealers who lacked the data and digital marketing skills to match inventory to local demand. COVID-19 closures created urgent need to accelerate digital transformation, so Belgian Cycling Factory turned to BlueConic to capture and unify first‑party customer data and enable new digital channels and dealer support.

Using BlueConic, Belgian Cycling Factory built one million individual profiles in seven months, launched a data‑driven “marketing as a service” for dealers, and spun up a direct‑to‑consumer webshop in one week while activating multi‑dimensional segments across channels. The BlueConic‑powered solution delivered measurable impact: dealers increased inventory and saw 10–15% more revenue, 100 limited‑edition bikes sold out in one week, a content strategy produced a 20% conversion to unique view ratio, and BCF reported positive ROI from BlueConic within one month.

Belgian Cycling Factory

Michel Lenaerts

Senior Marketing Advisor