Case Study: Nestlé Purina drives personalized customer acquisition with BlueConic's Experiences by Jebbit

Barking Up the Right Tree Nestlé Purina’s Data Strategy for Customer Acquisition

Nestlé Purina wanted to improve customer acquisition by giving pet owners more than just products—they needed personalized guidance, useful recommendations, and a better way to capture first-party data. To do this, the company used BlueConic’s Experiences by Jebbit to create interactive quizzes and surveys that could engage pet owners while helping them find the right products for their pets.

With BlueConic’s Experiences by Jebbit, Nestlé Purina collected consented first-party data, built richer customer profiles, and segmented audiences for more targeted marketing. The results were strong: an 86% completion rate, a 65% lead capture rate, and acquisition costs for net new leads reduced to just $0.30 USD, all while supporting more personalized campaigns and stronger customer relationships.

Nestle Purina