Case Study: ANWB achieves 30%+ higher conversion rates with BlueConic

ANWB boosts conversion rates by 8x with BlueConic

ANWB, a large Dutch membership organization, faced the challenge of making its online communications more relevant to its millions of anonymous website visitors while strictly maintaining user privacy. They sought a solution to drive customer loyalty through individualized cross-sell and upsell campaigns without compromising personally identifiable information and turned to the BlueConic customer data platform.

Using BlueConic, ANWB analyzed anonymous online behavior to infer visitor interests and then verified those assumptions with known customer account data after a login. This allowed them to serve highly personalized and relevant offers in real time. The solution from BlueConic led to a dramatic increase in conversion rates, which soared from 4% to over 30%, and significantly boosted sales of products like European roadside assistance coverage.

ANWB