Case Study: Anchorage Daily News achieves 24% higher win-back rates and digital subscription growth with BlueConic

Anchorage Daily News Wins Back Customers with BlueConic CDP

Anchorage Daily News, Alaska’s largest news site and paper, faced the industry-wide challenge of shifting readers from print to digital while reducing subscriber churn. To accelerate that digital transition and win back lapsed subscribers, the publisher partnered with BlueConic and deployed the BlueConic Customer Data Platform (CDP) to better collect and activate audience data.

Using BlueConic, Anchorage Daily News unified 400+ data points, implemented identity resolution, dynamic paywalls, BlueConic Dialogues, and integrations with Active Campaign and other tools to run targeted win-back campaigns across web, email, and social. The BlueConic-powered program lifted win-back rates by 24%, grew known profiles by 33% via dynamic paywalls, and cut non-pay stops by 15%, driving higher engagement and retention.

Anchorage Daily News

Jeremy Feldman

Director of Digital Audience