Case Study: Anchorage Daily News wins back subscribers with BlueConic CDP

Anchorage Daily News boosts win-back rates 24% with BlueConic

Anchorage Daily News, Alaska's largest news site and paper, faced the challenge of shifting its audience from print to digital while grappling with subscriber churn, often caused by expired credit cards or lapsed renewals. To navigate this digital transition and win back former subscribers, the company partnered with BlueConic and leveraged its Customer Data Platform (CDP).

Using BlueConic, Anchorage Daily News implemented enhanced data collection, segmentation, and dynamic paywalls to grow its known user profiles. The vendor's platform enabled personalized, multi-channel win-back campaigns using dialogues, banners, and integrated emails. This strategy resulted in a 46% increase in conversion rates, a 33% growth in known profiles, a 19% decrease in website bounce rates, and a 24% improvement in its win-back rate.

Anchorage Daily News