Case Study: Amac achieves 50% online sales growth with BlueConic's hyperpersonalized email solution

Amac Makes Email Campaigns Personal

Amac, a premium Apple reseller, wanted to bring its long-standing in-store personal approach to its online channels by making email marketing far more relevant and timely. To achieve this hyperpersonalization, Amac partnered with BlueConic to enhance marketing automation using website and shop data and power tailor-made email campaigns.

BlueConic enabled Amac to combine behavioral and shop data to deliver hyperpersonalized emails, driving measurable uplift: 50% growth in online sales over the past year, a 145% increase in CTO, and an 82% rise in impressions — with targeted tests (e.g., time-preference personalization) producing up to a 189% increase in impressions.

Amac