Case Study: Haleon boosts Centrum engagement and conversions with BlueConic

A New Era of Customer Engagement Haleon's Strategy for Centrum Vitamins

Haleon, the global consumer health company behind Centrum, wanted to deliver a personalized online experience that would help educate shoppers and recommend the right vitamins while still respecting privacy. To address this challenge, Haleon worked with BlueConic using Experiences by Jebbit to engage website visitors in a more meaningful way.

BlueConic helped Haleon launch an interactive Centrum quiz that asked consumers questions and returned personalized vitamin recommendations, along with purchase options online or locally. The campaign delivered a 65% quiz completion rate, a 43% website redirect rate, 8.9 data points captured per consumer, a 15-second increase in average session duration, and a 39% reduction in bounce rate versus BAU.

Haleon

James Sharman

Northern Europe Performance & Content Marketing Lead