Case Study: OLBG achieves 762% growth in eSports betting rankings with Blueclaw

OLBG boosts eSports betting rankings 762% with Blueclaw

OLBG, an online betting guide, faced a significant challenge when the COVID-19 pandemic halted live sports, rendering much of their planned marketing activity obsolete. The vendor, Blueclaw, was tasked with quickly devising a new digital PR and content marketing strategy to hijack new media trends and build authoritative links to maintain traffic.

Blueclaw's solution involved creating rapid-response campaigns around how people were consuming sports during lockdown, including analyzing non-league football attendance and player data from the Football Manager video game. This successful strategy resulted in 215 pieces of coverage and over 140 new links. Blueclaw achieved a 726% increase in eSports betting rankings and a 550% increase in top 20 rankings for OLBG in just one month.

OLBG