Case Study: iomart achieves 129% higher lead volume with Blueclaw's 5 Point Paid Search Strategy

Iomart boosts lead volume 129% with Blueclaw

iomart, a leading cloud computing provider, approached Blueclaw to develop a Paid Search strategy to address their challenges of intense competition, a lack of conversion data, and low quality scores. Their primary objectives were to successfully migrate their existing Google Ads account, generate high-quality leads, reduce cost per acquisition (CPA), and increase overall lead volume.

Blueclaw implemented a 5-point Paid Search strategy focusing on attribution, audience retargeting, day parting, ad copy testing, and prioritizing exact match keywords. This solution delivered exceptional results for iomart, including a 129% increase in lead volume and a 65% decrease in CPA within the first ten weeks of Blueclaw's management. The vendor also achieved a 32% improvement in the account's quality score in the first month.

Iomart