Case Study: Cheeky Punter achieves 17% session growth with Blueclaw's core update recovery campaign

Cheeky Punter boosts organic sessions 28% in 3 months with Blueclaw

Cheeky Punter, an online betting review website, came to Blueclaw needing strategic guidance to recover from a major Google Core update that had caused a significant, long-term drop in their organic sessions and rankings. Despite previous attempts to satisfy Google's E-A-T guidelines, their performance had seen little improvement, prompting them to seek help from the vendor's SEO services.

Blueclaw implemented a strategic recovery campaign focused on two primary areas: producing in-depth page briefs to align content with Google's guidelines and analyzing the site's crawl budget to improve efficiency. This solution resulted in a measurable impact, including a +28% increase in organic sessions and a +74% improvement in average ranking positions within the first three months, significantly reducing their year-on-year traffic deficit.

Cheeky Punter