Case Study: Betway achieves 53 links and 78 pieces of coverage with Blueclaw's content marketing and PR campaign

Betway earns 78 pieces of coverage with Blueclaw

Betway, a leading operator in the online casino sector, approached the digital agency Blueclaw with the challenge of creating a content marketing and digital PR campaign to earn high-quality links and increase brand awareness.

Blueclaw developed an interactive asset called "Bond in Numbers," which used data insights from the James Bond franchise. The campaign earned 78 pieces of coverage and 57 new linking domains, massively exceeding its link targets. This success for Betway was also recognized with a shortlisting at the 2019 European Search Awards.

Betway