Case Study: StatePlus boosts brand awareness and inbound inquiries with BlueChip Communication

StatePlus exceeds media share of voice by 600% with BlueChip Communication

The customer, StatePlus, faced a challenge after a rebrand from State Super Financial Services and a shift from B2B to B2C, which led to a decline in brand awareness. Their goal was to quickly build trust and grow market share among Australian pre-retirees. The vendor, BlueChip Communication, was engaged to address this through a strategic public relations campaign.

BlueChip Communication's solution centered on a "newsjacking" strategy to position StatePlus as a go-to expert on retirement finance around major events like the Federal Budget. This approach generated 906 media pieces, reached an audience of nearly 150 million, and exceeded the media share of voice target by over 600%, successfully driving brand awareness and inbound inquiries.

StatePlus