Case Study: Right Click Capital strengthens its thought leadership profile with BlueChip Communication

Right Click Capital earns 3+ media features a month with BlueChip Communication

Right Click Capital, a venture capital firm supporting tech founders in Australia and New Zealand, faced the challenge of differentiating itself from competitors by engaging its diverse target audiences of investors and entrepreneurs. To address this, the firm engaged vendor BlueChip Communication for a public relations and marketing solution to grow its profile while maintaining a unified brand voice.

BlueChip Communication implemented a three-pronged strategy that included creating an evidence-based media program for investors, developing thought-leadership content for business media, and promoting a key partner's profile. The solution successfully delivered outstanding results, establishing a strong thought leadership profile with at least three quality media features published per month in targeted outlets, which facilitated and strengthened stakeholder relationships.

Right Click Capital