Case Study: Natixis Investment Managers boosts Australian brand awareness with BlueChip Communication

Natixis Investment Managers boosts Australian brand profile with BlueChip Communication and 787 media hits

Natixis Investment Managers, a major global asset management firm, faced the challenge of launching its brand into the Australian market where it had near-zero recognition. Despite its international stature, its story was not articulated for the local audience. The firm engaged BlueChip Communication for its expertise in market profiling and media relations to raise its profile among institutional investors and the financial media.

BlueChip Communication developed a multi-channel media relations program for Natixis. The solution involved localizing global thought leadership content, securing high-level media commentary, and facilitating relationships with key influencers. This strategy executed by BlueChip Communication yielded 787 individual media pieces in 2019, resulting in significantly increased brand recognition and trust for Natixis in the Australian market.

Natixis Investment Managers