Case Study: MONEYME achieves 340 media placements with BlueChip Communication

MONEYME secures 340 pieces of coverage with BlueChip Communication

MONEYME, an ASX-listed fintech company and digital lender, approached BlueChip Communication with the challenge of building its profile to support an aggressive growth strategy. The company needed a multi-layered PR program to highlight its innovative technology and platforms and to help it compete with major banks in the Australian market.

BlueChip Communication implemented a comprehensive, omni-channel profile-raising program for MONEYME. The solution included corporate and financial PR, product marketing support, and co-created consumer utility campaigns. The results were significant, with the vendor securing 340 pieces of media coverage, with 35% in mainstream media and 65% in trade media, successfully elevating the customer's profile.

MONEYME