Case Study: Hyperion Asset Management boosts retail inflows and expert profile with BlueChip Communication

Hyperion Asset Management boosts website users by 43% with BlueChip Communication

Hyperion Asset Management, an Australian boutique fund manager, wanted to generate publicity around its successful Global Growth Strategy and its position as a major institutional supporter of Afterpay. The challenge was to leverage the news of the Afterpay-Square takeover deal to position itself as a leading expert and drive new investment. They engaged BlueChip Communication for an integrated marketing and PR campaign.

BlueChip Communication implemented a solution using media outreach, organic social media, eDMs, and web content to newsjack the major deal. The campaign generated 21 media pieces reaching over 57 million readers, significantly increased website traffic across all channels, and helped achieve record retail direct fund inflows for Hyperion. BlueChip's strategy successfully positioned the client as a leading industry expert and directly contributed to substantial growth in funds under management.

Hyperion Asset Management