Case Study: Hyperion Asset Management achieves A$8 million first-day inflow with BlueChip Communication

Hyperion Asset Management achieves A$8 million first-day inflow with BlueChip Communication

Hyperion Asset Management, an Australian fund manager, faced the challenge of launching its first listed product, an active ETF, on the ASX within a tight three-month timeframe. Their goal was to achieve maximum investor take-up for the new fund. They engaged their long-term vendor, BlueChip Communication, for an integrated marketing and PR campaign to drive this launch.

BlueChip implemented a comprehensive strategy using media outreach, sponsored content, paid social advertising, and email marketing to raise awareness and generate leads. The solution was highly successful, resulting in an A$8 million inflow on the first trading day, breaking the ASX record. The HYGG ETF went on to reach A$200 million in assets within three months, with the campaign also generating significant media reach and over 1,400 new leads for Hyperion's database.

Hyperion Asset Management