Case Study: Nike creates an immersive digital tour of the LeBron James Innovation Center with Bluecadet

Nike wins Comm Arts 2021 Webpick with Bluecadet

Nike sought to create a digital experience for its new LeBron James Innovation Center that would allow online visitors to explore the state-of-the-art facility without being a literal recreation of its floorplan. The vendor, Bluecadet, was engaged to design and build this exploratory website using services including web design and development, content strategy, and UX and visual design.

Bluecadet implemented a fluid, exploratory website that lets users freely navigate the campus, meet key team members, and hear from LeBron James himself. The solution featured interactive elements and custom-produced videos to explain Nike's complex innovations. The project was a tremendous success, receiving a positive response both inside and outside of Nike and winning a Communication Arts 2021 Webpick award.

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