Case Study: Pinkard Construction refreshes its legacy brand with Bluebird Branding

Pinkard Construction rebrands in 3-4 months with Bluebird Branding

Pinkard Construction, a Colorado-based builder with over 60 years of experience, entered a new era of leadership and needed a rebrand to reflect its future vision. The company partnered with vendor Bluebird Branding to undertake a comprehensive rebranding effort, aiming to align its visual identity and messaging with its commitment to "We Build Better" across all touchpoints.

Bluebird Branding executed a full suite of services including brand strategy, key messaging, tagline development, and a new visual identity system. The solution was completed on an aggressive three to four-month timeline and was respectful of the company's history while being suggestive of its future direction. The president of Pinkard Construction highlighted that the collaboration was enjoyable and professionally executed, resulting in a new brand that is uniquely Pinkard.

Pinkard Construction