Case Study: Klover Proves Influencer Marketing ROI with BlueAlpha

Klover proves 10% iOS influencer ROI with BlueAlpha

Klover, a fintech cash-advance app, faced a significant challenge in measuring the true return on investment for its YouTube influencer marketing campaigns. Standard last-touch attribution was unable to capture the delayed, cross-device conversions typical of the channel, making it impossible to determine if these partnerships were driving incremental growth or were just speculative bets. They partnered with BlueAlpha to find a solution.

BlueAlpha integrated Klover's influencer spend and view data from Agentio into a custom marketing mix model. This proved that creator sponsorships drove approximately 10% of iOS and 7.5% of Android conversions. Furthermore, BlueAlpha built a measurability calculator tool that allows Klover to vet future influencer deals by predicting their signal-to-noise ratio and expected ROI before any budget is committed, turning the channel into a calculated, scalable part of their marketing strategy.

Klover