Case Study: Klover achieves 35% better incremental CAC and 7-figure savings with BlueAlpha

Klover cuts Meta iOS spend 50% and improves incremental CAC 35% with BlueAlpha

Klover, a fintech cash-advance app, faced the challenge of optimizing its multi-million-dollar paid media budget after Apple's ATT update. They needed to precisely justify every dollar spent and shift towards acquiring higher-LTV users, but platform-reported metrics were unreliable for their downstream conversion event. To address this, they partnered with BlueAlpha and utilized its always-on Bayesian MMM calibrated with geo-based incrementality tests.

BlueAlpha's solution provided validated data that revealed Meta iOS was at diminishing returns while Apple Search Ads had significant scaling headroom. Based on these insights, Klover cut Meta iOS spend by 50% with no conversion loss and scaled Apple Search Ads 10x. This reallocation resulted in 7-figure annualized savings and a 35% improvement in incremental customer acquisition cost across their portfolio.

Klover