Case Study: Pettable cuts wasted ad spend and lowers CAC with BlueAlpha

How Pettable Achieved a 14% CAC Reduction by Partnering with BlueAlpha

The customer, Pettable, a D2C pet-care company, was facing marketing data paralysis. They were unable to distinguish incremental revenue from cannibalized revenue, leading to a 20% climb in customer acquisition cost. Their challenge was moving from overwhelming data to actionable clarity on where to allocate their budget. They implemented BlueAlpha's Marketing Action System to address this.

The solution from BlueAlpha involved rapid-fire incrementality testing, an AI-powered decision engine, and a dedicated execution squad to implement changes. The results were significant, with Pettable identifying and capturing $2.12M in annualized savings from wasted spend. This led to a 14% reduction in their blended customer acquisition cost with zero revenue loss, moving from insight to execution in just 25 days.

Pettable

Jack Trent

Chief Executive Officer