Case Study: Klover unlocks millions in savings with BlueAlpha

How Klover Unlocked Millions in 30 Days by Measuring True Marketing Incrementality

Klover, a fintech cash-advance mobile app, was dealing with unreliable marketing attribution that obscured the true performance of its paid media channels. This lack of clarity risked significant budget misallocation. To address this, they partnered with BlueAlpha and its platform to measure true marketing incrementality and gain causal insights into their channel contributions.

BlueAlpha’s solution involved a rapid integration and an always-on marketing mix model (MMM) anchored with incrementality tests. Within 30 days, this approach gave Klover the data to make decisive optimizations. As a result, Klover reduced its Meta iOS spend by 50% with no loss in conversions and scaled Apple Search Ads by 10x while maintaining incrementality. These moves led to a 35% improvement in incremental customer acquisition cost and created a clear path to seven-figure annualized savings for the company.

Klover

Scott Whittemore

Growth Analytics Manager