blue2purple
32 Case Studies
Case Study: Warner Bros. Discovery drives Belgian box office success with blue2purple's offline Barbie campaign
A blue2purple Case Study
Warner Bros. Discovery drives €10 million box office with blue2purple
Warner Bros. Discovery, a prominent global media and entertainment company, tasked blue2purple with orchestrating an impactful offline campaign in Belgium to drive theater attendance and ticket sales for the highly anticipated Barbie The Movie.
blue2purple implemented a strategy focused on Out-of-Home (OOH) and radio. The OOH campaign featured Barbie-themed elevators and a nationwide digital effort, while the radio partnership with Qmusic included compelling content and ticket giveaways. The campaign reached 1 million people in the region and contributed to the film earning over €10 million at the box office, making it the 6th best film of all time in Belgium.
View this case study…