Case Study: Virtuology boosts YouTube Demand Gen performance with blue2purple

Virtuology boosts YouTube Demand Gen clicks by 17% to 30% with blue2purple

blue2purple conducted a comparison for Virtuology, a company in the financial and banking sector, to determine whether YouTube Demand Gen campaigns performed better on Google Ads or DV360. The client's challenge was to identify which platform could best strengthen their consideration phase by generating the most effective, engagement-driven traffic.

The solution implemented by blue2purple was a controlled platform comparison, running parallel YouTube Demand Gen campaigns on both Google Ads and DV360 with identical budgets and audiences. The results showed that Google Ads YouTube Demand Gen delivered stronger overall results for Virtuology, generating 17% to 30% more clicks and a higher CTR. Based on these findings, the client chose to continue their YouTube strategy using Google Ads.

Virtuology