Case Study: Somfy France boosts sales performance with blue2purple

Somfy France boosts ROAS by 94.52% with blue2purple

Somfy France, a company specializing in home automation and window coverings, faced the challenge of maximizing sales during key promotional periods. They partnered with the digital marketing agency blue2purple to boost sales value through a dynamic multichannel strategy.

blue2purple implemented an optimized media allocation plan using Google Ads, Microsoft Ads, and social media campaigns. Their cross-channel approach included targeted ads, retargeting, and adaptive budget management. This strategy delivered exceptional results: during the Winter Sales, Somfy achieved a 26.67% increase in sales and an 86.01% improvement in ROAS despite a reduced budget. The Summer Sales saw even greater success with a 64.18% sales increase and a 94.52% improvement in ROAS, highlighting the effectiveness of blue2purple's solution.

Somfy France