Case Study: Somfy achieves stronger visibility and qualified traffic with blue2purple

Somfy boosts clicks by 167% with blue2purple

Somfy, a company specializing in smart home solutions, sought to boost awareness and drive traffic for its energy-efficient automated roller shutters and venetian blinds during its 2024 Climate campaign. The regional challenge was to increase qualified web visits and strengthen its brand positioning across Germany, Austria, and Switzerland. The vendor blue2purple was engaged to develop and execute a performance-driven digital strategy.

blue2purple implemented a focused, cross-channel strategy utilizing Programmatic, Native, SEA, and Social media. Their approach included smart audience targeting and continuous campaign optimization. The results were significant, with a 490% increase in reach, a 167% rise in clicks, and a 30% higher CTR. The campaign also proved highly cost-efficient, achieving these gains with a 2.95% lower total spend, along with a 53% reduction in CPM and a 64% decrease in CPC.

Somfy